Yet another logo redesign project where we end back where we started.
Logo Update v1
I was told that it doesn’t really suit their business, but I don’t believe that. Regardless, this is my personal favorite of the bunch.
Logo Update v2
An updated version of their logo. The boats are proportionally the same, using a condensed font, and the whole logo is less wide & larger.
Logo Update v3
A fun take on the compass, giving them a circle logo option. There is the obvious North direction while also pointing at both words.