case study


Blackstone Brewery

Case Study

One of my favorite breweries in the Nashville area and with beer so good I want so bad for their website to match. They currently have a site that is basically a single long scrolling page. I decided that they didn’t need the scroll and could have an amazing single page design with a re-illustrated version of the 1880s era brewery they are based upon.


Previous Site

It’s just so long and boring. I think this just goes to show that they care more about the beer and being awesome than their digital presence. The colors don’t fully make sense and the site looks like it was just thrown together quickly. I mean the logo is a tiny jpg!




Logo Side by side (Theirs vs Mine)

Not much changed. This logo is excellent! I just made some small changes and really only because I couldn’t find a vector version of their logo online. I added a nice outline stroke, made the Est. Nashville text yellow and made the grain illustration more of a line drawing giving it a bit of a new school feel.


Original Brewery